Understand the browser cookie pop up choices you should present to visitors when they first visit your website. Lawrence Tilley from Design for Digital explains what he feels is the best practice for cookie choices. Watch the video above to understand more about our cookie banner solution.
Reasons why we should have a cookie pop up
Because of GDPR businesses have to be more compliant with cookies when visitors browse websites. Make your policy clear about tracking visitor’s movements. Visitor’s should easily be able to either reject or accept cookies.
How Design for Digital implement a cookie banner
What we do on the Design for Digital website is display a very discrete cookie banner on their first visit. Other websites provide a cookie pop up appearing before the visitor can access any content which can feel intrusive. Therefore we prefer to make it more convenient for the visitor. Our cookie banner stores no cookies upon initial visit, except for functional ones. This means visitors can be confident about our website not tracking their every move. Each visitor has the ability to ‘accept’ or ‘reject’ tracking cookies in our cookie banner providing them with a clear choice regarding cookies.
Cookie banner settings
Visitors can even see in more detail the types of cookies the website is storing in their browser when they visit the ‘settings’. Here they can simply enable or disable these cookie categories for a more refined choice. A cookie pop up box then appears providing further details on cookie purposes in an easy to read format.
Once the visitor has confirmed their cookie choices, the website hides the banner and refreshes the page. Cookies accepted are then set in the browser and cookies that are declined will be ignored.
Cookie banner settings
First visitor’s are provided with a privacy overview. This explains the reasons why cookies are used on the website in a clear and easy to read format.
Strictly necessary cookies
The next section displays the ‘strictly necessary cookies’ which help with the website’s functionality (such as storing your login details or your basket area to make the website experience more pleasurable).
3rd party cookies
We then go into more detail on the 3rd party cookies the website could store. This is usually where we place the Google Analytics / Google Tag Manager cookies to track website user activity. If you use tracking for marketing purposes (sales CRM integrations, etc.) you’d add information about these cookies here.
Cookie audit and cookie pop up banner solutions
If you’d like us to help create a cookie pop up or cookie banner solution for your business, please get in touch. We can even provide a website cookie audit beforehand to understand what cookies are already being stored. It’s really important to ensure your cookie management solution is streamlined and usable.
Please note, Design for Digital do not and cannot provide legal advice and the information provided here should not be deemed as such. We recommend discussing with your legal advisor how to implement privacy and cookie solutions for full legal compliance.