Why do you need to redesign your website?

by Design for Digital

Is your website stuck in the past? Are you struggling to attract and retain customers online? It’s time to take a deep dive into the top reasons why a website redesign could be the game-changer your business needs. Don’t let your website hold you back from reaching your full potential. Discover the power of a website redesign today.

Here are some of the top reasons to redesign your website:

Outdated Design

Your website is often the first impression customers have of your business, and a stale and outdated site can drive them away. By modernising your site’s appearance and improving its user experience, you can captivate and engage your visitors, leaving them with an irresistible impression of your brand.

Brand Refresh

If your brand has undergone a significant change, ensuring that your website aligns with your refreshed messaging and image can be equally important. A website redesign is a powerful tool that can help you modernise your digital presence and showcase your brand’s new identity in a fresh and captivating way.

Poor User Experience

Is your website a source of frustration for your users? Do slow load times, confusing navigation, or lack of mobile-friendliness cause them to abandon your site? A redesign could be the solution! By improving the user experience and making it effortless for visitors to find what they’re looking for, you’ll keep them engaged and boost your website’s success.

New Technology

With technology constantly evolving, there are always new and exciting web design trends and features to take advantage of. By incorporating these cutting-edge technologies into a redesign, your site can become more than just aesthetically pleasing. It can become a highly functional and user-friendly hub for your audience to engage with. Don’t settle for a subpar online presence when you can have a website that will wow your visitors and keep them coming back for more.

Business Goals Changing

As your business grows and evolves, so do your goals. However, a static website can hold you back from effectively conveying your message to your audience. That’s where a redesign comes in – it’s your chance to realign your site with your current goals and make a strong impact that resonates with your customers. Don’t let your website become a relic of the past – elevate it to new heights with a redesign that reflects the dynamic nature of your business.

In conclusion, a website redesign can help businesses achieve various goals, from rebranding to increasing traffic and improving user experience. However, the scale of the redesign will depend on the business’s goals and needs.

Let us redesign your website

Here at Design for Digital, we’re web design and development experts. If you’re looking for a quote to redesign your website we can help. Get in touch for a website quote, or call us on 07793 226869. We’ll help you with initial wire-framing, providing a variety of template page designs, through to designing a dynamic website with engaging content and SEO improvements.


Event: Can AI enhance the web design process?

by Design for Digital

Design for Digital are proud to be hosting "Can AI enhance the web design process?" for the Bath Digital Festival 2023, to be held on 11am-12pm Tuesday 11th July 2023 at The Guild, High Street, Bath, BA1 5EB, UK.

The talk will be presented by Lawrence Tilley, director of Design for Digital, Bath's expert WordPress web design agency. Lawrence has 20 years of experience in web design and development, and will discuss how current AI technologies can potentially design a new website page, develop code for new features and generate SEO text content. See whether AI can enhance the web design creative process, or replace the role of web designers altogether by signing up for this talk.

Date: Tuesday 11th July 2023
Time: 11am-12pm
Location: The Guild, High Street, Bath, BA1 5EB

Bath Digital Festival

During this talk, we'll be considering the following topics:

  • Discovering AI-driven web designs
  • Understanding how AI could speed up web development process
  • The caveats which come with AI creativity
  • What lies ahead for web designers/developers

At the end of the event attendees will be invited to ask questions and discuss the subject matter some more. This is a great opportunity for those interested in AI to learn more about how the emerging tech could change the landscape for web developers and web designers.

Places are limited for this event so please book early!


Upgrade to GA4 Now and Keep Monitoring Your Website Traffic

by Design for Digital

In today’s digital age, monitoring a business’s online presence is crucial for its success. This is where web analytics tools like Google Analytics come in handy. You get valuable insights into website user behaviour and interaction. However, as with any technology, Google Analytics is constantly evolving. Google announced major changes to its Analytics platform, specifically with the introduction of Google Analytics 4 (GA4). This is set to replace Universal Analytics. As a result, many businesses must upgrade to GA4 to ensure they don’t lose out on valuable data tracking capabilities.

If your business relies on website traffic monitoring to make informed business decisions, take note of these changes. There are less than three months remaining at writing until Universal Analytics stops collecting data (1st July 2023). It’s important to stay ahead of the curve and upgrade to GA4 as soon as possible. Many businesses rely on for gathering important information on their site visitors.

Analytics data to be deleted

Historical Universal Analytics data (which you’ve been keeping for all of those years) will eventually be deleted by Google after 6 months, as they take heed of GDPR rules. So if you cherish this historical data for comparison sake, you will need to backup the data manually. This approach has also been applied to Google Analytics 4, meaning data will only be stored for up to 12 months now. Therefore if you rely on historical data in Google Analytics, you’ll need to consider the limitations from now on.

Google Analytics 4 is quite different from its predecessors. It offers more features, improved data privacy, and a completely revamped user interface. Many of the old features and reports that we have come to rely on in previous versions of Google Analytics may not be available in GA4 at all. Therefore we need to be prepared to invest time and effort into learning the new platform features and adjust our tracking and report strategies accordingly.

Events instead of goals

GA4 now uses events (something many Universal Analytics and Tag Manager professionals will be familiar with). This means ‘goals’ won’t be available and can’t be migrated across. You’ll instead need to set these up as ‘events’, likely through Tag Manager or website code updates. However, by default GA4 sets up several new default events including:

  • click
  • first_visit
  • page_view
  • scroll
  • session_start

Reports have a different look

Due to the change in tracking data, your Google Analytics 4 report pages look different. There are less options available, with some areas in different locations than Universal Analytics. You’ll find the following sections available to browse in GA4 reports which are fairly self-explanatory:

  • Life cycle
    • Acquisition
      • Overview
      • User Acquisition
      • Traffic Acquisition
    • Engagement
      • Overview
      • Events
      • Conversions
      • Pages and screens
      • Landing page
    • Monetisation
      • Overview
      • E-commerce purchases
      • In-app purchases
      • Publisher ads
      • Promotions
    • Retention
  • User
    • Demographics
      • Overview
      • Demographic details
    • Tech
      • Overview
      • Tech details

Convinced that you need to upgrade to GA4?

Changing your website code is necessary to upgrade and benefit from all GA4 features. If you’re not a coder, then it’s best that you reach out to one of our web developers here at Design for Digital. We can smoothly migrate your analytics account and upgrade to GA4, testing all tracking features. Our experts are on hand to assist with your analytics migration. We also have a powerful website statistical reporting solution (with realtime online and PDF options) which our clients find much easier to use than the analytics dashboard. Call us on 07793 22 68 69 for help with your Google Analytics upgrade.

Contact us for GA4 upgrades