Why do you need to redesign your website?

by Design for Digital

Is your website stuck in the past? Are you struggling to attract and retain customers online? It’s time to take a deep dive into the top reasons why a website redesign could be the game-changer your business needs. Don’t let your website hold you back from reaching your full potential. Discover the power of a website redesign today.

Here are some of the top reasons to redesign your website:

Outdated Design

Your website is often the first impression customers have of your business, and a stale and outdated site can drive them away. By modernising your site’s appearance and improving its user experience, you can captivate and engage your visitors, leaving them with an irresistible impression of your brand.

Brand Refresh

If your brand has undergone a significant change, ensuring that your website aligns with your refreshed messaging and image can be equally important. A website redesign is a powerful tool that can help you modernise your digital presence and showcase your brand’s new identity in a fresh and captivating way.

Poor User Experience

Is your website a source of frustration for your users? Do slow load times, confusing navigation, or lack of mobile-friendliness cause them to abandon your site? A redesign could be the solution! By improving the user experience and making it effortless for visitors to find what they’re looking for, you’ll keep them engaged and boost your website’s success.

New Technology

With technology constantly evolving, there are always new and exciting web design trends and features to take advantage of. By incorporating these cutting-edge technologies into a redesign, your site can become more than just aesthetically pleasing. It can become a highly functional and user-friendly hub for your audience to engage with. Don’t settle for a subpar online presence when you can have a website that will wow your visitors and keep them coming back for more.

Business Goals Changing

As your business grows and evolves, so do your goals. However, a static website can hold you back from effectively conveying your message to your audience. That’s where a redesign comes in – it’s your chance to realign your site with your current goals and make a strong impact that resonates with your customers. Don’t let your website become a relic of the past – elevate it to new heights with a redesign that reflects the dynamic nature of your business.

In conclusion, a website redesign can help businesses achieve various goals, from rebranding to increasing traffic and improving user experience. However, the scale of the redesign will depend on the business’s goals and needs.

Let us redesign your website

Here at Design for Digital, we’re web design and development experts. If you’re looking for a quote to redesign your website we can help. Get in touch for a website quote, or call us on 07793 226869. We’ll help you with initial wire-framing, providing a variety of template page designs, through to designing a dynamic website with engaging content and SEO improvements.


Cookie pop up choices for website visitors

by Design for Digital

Understand the browser cookie pop up choices you should present to visitors when they first visit your website. Lawrence Tilley from Design for Digital explains what he feels is the best practice for cookie choices. Watch the video above to understand more about our cookie banner solution.

Reasons why we should have a cookie pop up

Because of GDPR businesses have to be more compliant with cookies when visitors browse websites. Make your policy clear about tracking visitor’s movements.  Visitor’s should easily be able to either reject or accept cookies.

How Design for Digital implement a cookie banner

What we do on the Design for Digital website is display a very discrete cookie banner on their first visit. Other websites provide a cookie pop up appearing before the visitor can access any content which can feel intrusive. Therefore we prefer to make it more convenient for the visitor. Our cookie banner stores no cookies upon initial visit, except for functional ones. This means visitors can be confident about our website not tracking their every move. Each visitor has the ability to ‘accept’ or ‘reject’ tracking cookies in our cookie banner providing them with a clear choice regarding cookies.

Cookie banner settings

Visitors can even see in more detail the types of cookies the website is storing in their browser when they visit the ‘settings’. Here they can simply enable or disable these cookie categories for a more refined choice. A cookie pop up box then appears providing further details on cookie purposes in an easy to read format.

Once the visitor has confirmed their cookie choices, the website hides the banner and refreshes the page. Cookies accepted are then set in the browser and cookies that are declined will be ignored.

Cookie banner settings

Privacy overview

First visitor’s are provided with a privacy overview. This explains the reasons why cookies are used on the website in a clear and easy to read format.

Strictly necessary cookies

The next section displays the ‘strictly necessary cookies’ which help with the website’s functionality (such as storing your login details or your basket area to make the website experience more pleasurable).

3rd party cookies

We then go into more detail on the 3rd party cookies the website could store. This is usually where we place the Google Analytics / Google Tag Manager cookies to track website user activity. If you use tracking for marketing purposes (sales CRM integrations, etc.) you’d add information about these cookies here.

Privacy policy link

Should visitors would like further information on your cookie policy then we provide an additional section with a convenient link to your policy page.

Cookie audit and cookie pop up banner solutions

If you’d like us to help create a cookie pop up or cookie banner solution for your business, please get in touch. We can even provide a website cookie audit beforehand to understand what cookies are already being stored. It’s really important to ensure your cookie management solution is streamlined and usable.

Disclaimer

Please note, Design for Digital do not and cannot provide legal advice and the information provided here should not be deemed as such. We recommend discussing with your legal advisor how to implement privacy and cookie solutions for full legal compliance.

SSL Certificate Bug Affects 3m Let’s Encrypt Websites

by Design for Digital

Weds 4th March 2020: Major SSL certificate bug means 3 million website security certificates revoked.

This issue has affected one of the world’s largest SSL providers Let’s Encrypt. Browser security warnings will appear in websites affected according to the BBC, meaning visitors will lose confidence in using these websites until they’re fixed. SSL certificates help encrypt data transmissions on websites keeping important data safe, such as credit card transactions and personal data. To correct this issue SSL certificates that have been revoked will require reinstallation. The security warning should then go away.

Design for Digital have already successfully tested all of our client websites and found no issues. Unfortunately, Let’s Encrypt only gave its customers 75 minutes notice before revoking these affected SSL certificates which far from ideal. More warning to all those affected would have been better business practice and easier for those affected to ensure their site is kept online.

Check your website for SSL issues

If you’re concerned about whether your website is affected by the SSL certificate bug you can check it online by visiting https://checkhost.unboundtest.com. If it is, please get in touch with us as soon as possible and we can help get your site back online.

Let’s Encrypt has revolutionised the way websites use secure transmissions and SSL certificates. However, it is vulnerable to these bugs and frequently has issues with recertification which is required every 3 months. Buying a dedicated SSL certificate not only helps prevent these types of issues but also brings a further layer of confidence to your visitors when installed. Displaying a ‘green’ padlock in Chrome browsers provides further trust for visitors when viewing your website, especially when taking e-commerce transactions. Take the next level of security for your website’s data and enhance trust for customers. Get in touch today and we can help install a dedicated SSL certificate for your website.

Website Maintenance Packages

Maintaining a healthy website is paramount to our philosophy as a website design agency in Bath. Not only do we design and develop engaging WordPress based websites, but we also provide affordable monthly Website Maintenance packages to help our clients concentrate on their own business. We ensure that your customer’s 1st point of contact – your website – is working effectively each day.

Take away the stress of website compatibility and security from your workload. Let the website experts at Design for Digital help your business’s website keep purring along confidently. Contact us today to get a website health check and quote on keeping your site healthy and secure each month.